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Mental product placement
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Sport commercials show stars in a way that entertains and excites us, then flash up their logo or product at a significant moment.
In this way a link between good feelings about the sporting heroes and the company are formed in your mind.
The commercial is then repeated many times in short succession sand placed in a formidable position like a sport-oriented movie
to strengthen the neural pathways in the brain associating good feelings with the company.
this feeling is then strengthened through repetition.
Later when fans see the brand they get a subtly good feeling without realising why,
Similarly politicians align themselves with positive associations
They associate power and success through proximity to world leaders, rock-stars and heroic sports figures,
They associate humanitarian values by visiting hospitals and the homeless
and go out on the street to meet people to associate the values of simplicity and being down-to-earth
The Nazis used association to incite hatred of Jewish people in Germany by placing images of rats next to Jewish people in their propaganda films.
Remembering once again that information beamed at the unconscious doesn’t need to be true, only plausible
Your brain is a mass of millions of neural pathways. Each idea & memory moves along its own path.
Whenever you do something new, you create a new neural pathway.
As you repeat & re-access experiences you strengthen those neural pathways.
In this way we hard-wire certain automatic behaviours through repetition.
You have negative ones like smoking and positive ones like cheerfulness.
These associations don’t need to be logical, just firmly linked -
What’s vital for advertisers is establishing that connection.
One marketing guru cleverly observed: “The mind is where the ultimate marketing war takes place. The battle between the brands is fought not in shopping malls but in your brain.”
Advertising merely reflects the things you really want, like love security, happiness
It mirrors them with stuff, products and dissatisfaction. Advertising is about getting into the agendas strategies and dream-life of people.
Knowing that these are the mechanics at play within advertising
We can begin our own inner advertising campaign using our own positively charged symbols and associated sensations
Making use of the tool and process of Envisioneering.
George Bernard Shaw says that Life isn't about finding yourself. Life is about creating yourself.
To a greater or lesser extent we have all been programmed with negative agendas by teachers, friends and family during early childhood, whilst in a theta rich state, by simple beguiling phrases such as, You’ll never learn, You’re hopeless, who do you think you are? etc.
No doubt most of the time negative criticisms or responses such as these are benignly delivered to “snap us out of it” or even cajole us to do better – what we have failed to truly understand is, that to a large extent, often the end result is that we are conditioning our young to be the opposite of what we want.
To rid yourself of negative programming, its important to Guerrilla anti-advertise on the screen of your inner Television and open yourself to new positively infused possibilities. A powerful thing to contemplate is that usually it is far more advantageous to create a new habit than trying to remove an old one.
Subliminal techniques were employed in the motion picture, The Exorcist in the eighties.
This resulted in a $350,000 lawsuit against Warner Brothers for injuries sustained by a viewer, who fainted and broke his jaw shortly after seeing a subliminal death mask flashed at a key scene.
In one sense, what we see consciously is all there is to see, nevertheless there is much more to see than what we believe we see.
For example we may perceive subliminally but not see consciously.
A entire spectrum of awareness operates outside the conscious mind; for example
Ultrasonics, infrasonics, radar, microwaves and forms of radiation produce bodily reactions
and most of what we hear, smell, feel, sense and see happens outside of conscious awareness and recording directly to our unconscious data bank
During World War II, psychologists solved the problem of pilots shooting down friendly craft by developing the tachistoscope,
this machine flashes words, numbers or images at 1/100th of a second.
Ship gunners were trained to identify more than 2,000 silhouettes at one sitting without a mistake.
Monkeys can be conditioned to respond subliminally to tachistoscopic flashes of only thousandths of a second; their hearts beats faster when symbosl are shown so briefly that they fail to press a lever.
In 1957, a New Jersey drive-in theatre tachistoscopically flashed the words DRINK COCA COLA and EAT POPCORN for 1/3000th of a second every 5 seconds over Kim Novak's face throughout the movie called Picnic during a 6-week run.
According to NY market researcher, James Vicary, who marketed the idea, Coke sales increased fifty-eight percent and popcorn sales rose eighteen percent.
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