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Mental Advertising Campaign
Advertising for the Inner TV, run your own guerilla campaign
According to Guy Flaxton, from the University of Bristol, the way we think as a race does not give any credibility to the subliminal and unconscious mind. We do not engage with our minds at large and as a race the result is we are becoming dumber.
In times past we had rituals, herbs, and tribal means to access the other than conscious mind.
Today sadly advertisements are one of the only mechanisms that formally access and bridge your conscious mind to the subliminal mind; and by their continuous exposure, commercials form new neural pathways to your brain.
today we’ll be talking about advertising and how it affects your subconscious and unconscious mind and how to form an ad campaign for your inner TV
Much of what you learned at school has dropped into the precipice of your unconscious of our unconscious mind, where it remains as an active although unconscious emoting symbolic and dreaming force. However although this is the case it does not mean that it unaccessible by normal conscious means
As we have mentioned in previous podcasts, normal everyday consciousness is merely a skin veiling an entire spectrum of available levels of awareness, intelligence and experience.
Today sadly, advertisements are one of the few mechanisms that formally access & bridge your conscious mind to your subliminal mind and by their continuous exposure, commercials constantly form new neural pathways to your brain. In this manner advertising is one of the most sophisticated teaching & indoctrination tools on the planet.
Consider this!
You spend approximately one third of your life between the Theta and Delta state in sleep mode
You spend two thirds of your time in what you believe is the waking or Beta state
but even much of that time you spend bobbing above and below the surface of normal consciousness into a deep well of awareness, drifting in & out of your personal & cultural trance & accessing subliminal states in the form of daydream, reverie, learning, change & memory
It could be argued from this perspective that he conscious mind is a tip that thinks it is the iceberg,
Is it the captain or is it the ship
You may need to ask yourself whether it remains effective to disregard or exclude your subliminal & unconscious states whether through ignorance or conceit.
As this would disinherit your extended self, the other 6/7’ths of the iceberg residing below the water line of conscious awareness
The following ideas are derived from the documentary The Ad & the Ego.
The most powerful form of education and propaganda is the kind that doesn’t allow itself to be seen as such.
Advertising is this kind of propaganda
Depending on which statistic you read, The average westerner views between 800 and 3000 ads per day
The effect of advertising, especially when you’re not paying attention to them, are cumulative and mostly subliminal.
The sub-text of all advertising is: You are not OK the way you are, you need help, you need salvation.
Advertising is designed to create endless self-criticism, anxieties doubts, and inner conflict.
One message that you will never hear in advertising is: You’re OK, you don’t need anything, just be you.
Advertising it is designed to generate a sense of discomfort rather than a sense of inner peace.
The real motivating forces and techniques which persuade you to do things, such as go to war or buy a hamburger, appeal to you in unconscious ways.
People either mistakenly think advertising is a benign background influence, or tune it out thinking they’re not influenced by it.
We’ve all listened to music on morning radio & hummed it throughout the day.
One female chef I worked with, had a powerful kitchen trick. She would hum or whisper a bad advertising jingle, in the busy part of the night, whilst the staff were pre-occupied and then just stop.
She would repeat it again a few minutes later, then stop. . . And then just wait till the rabbits dropped down the hole.
Before long chefs would start humming the same ad, and then singing it.
She would snap, “Gotcha”, laughing at our susceptibility.
Depending on how unconscious, pre-occupied and busy the night was, her subliminal advertisement would take hold
This was a big learning for me and I realised that. You are most influenced by advertising when you are in the zone relaxed, bombarded or pre-occupied
Whether you are watching TV, driving by a billboard in a car in a driving trance or flicking past an ad in a magazine.
You flip past thinking you haven’t seen it, but in fact you have.
Your subliminal mind accepts information even at several hundredth of a second.
When you hear a provocative statement, you process the information cognitively & engage in an internal mental counter-argument.
You filter words in your understanding and memory, matching the information with what you already know, inwardly saying things like; That’s true, or no - that’s not true.
As a result of this conscious and rational engagement process of the mind advertisers became increasingly more wily using images and not words to move people … Think of the expression; seeing is believing
They, the advertisers realised that to communicate with the unconscious mind things do not necessarily need to be true, only plausible
A picture is experience. Your predisposition & cultural trance is to believe what you see.
Pictures and text are mentally processed differently…… Words might lie, but a photo can be taken as truth.
Advertising research methods spent a century & billions of dollars appealing to consumers using the power of symbolism.
Remember again that symbols are the letters, language and code of your inner & subliminal communication.
and as such, have undeniable power of persuasion…….
In the search for meaning we have witnessed the ascendancy of the image over the written word, symbols are a rosetta stone to how we now live.
Pavlov’s dogs were trained to to think of food and salivate at a bell ring
It could be argued that today’s communications strategies are stimuli designed to create mental salivation
Advertising monopolises the cultural space in which you define who you are, and how yourself and society works
This is potentially ultimate power
Advertising beams intense messages using symbols combined with creativity and intent.
You can ask how much have you already been programmed
You can ask where advertising ends and your self begins
Products influence us through sensations & linked associations …. not through our intellect
Nike harness the power of association using sport stars like Michael Jordan, & Tiger Woods.
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