Your brain hums with electrical activity every moment of your life.
Brain activity Is controlled by currents, chemicals and oscillations. Millions of neurons must fire in unison to produce the most trifling thought. Your electrical brain-waves operate at different speeds or frequencies. We measure this speed in the number of cycles per second or Hertz. Amplitude is the strength or power of the electrical impulse. It is measured in micro-volts because the skull masks most of the measurable activity.

Obviously, the entire brain doesn’t pulse in time to one frequency, EEGs show that at any given time, the electrical patterns that your brain produces are made up from distinct wave forms ranging from 0.5 Hz or cycle per second up to 30 or more Hz.

There are always predominant brain-wave frequencies where most of these waves synchronise. Scientists measuring brain-waves waves discovered they were related to mind states. Brain-Waves have been divided into four predominant speed ranges, or frequencies that relate to mind and body states. Beta, Alpha, Theta, Delta are simply the tendency for two oscillating waves to lock into phase. Read more »

Imagination: It’s all in your mind; success, health, peak performance, and good relationships

The process of Imagineering involves consciously and deliberately, harnessing the process of your imagination
Albert Einstein stated, Imagination is more important than knowledge.
A great hypnotherapist , Emile Coue disclosed that; When the imagination and the will are in conflict, the imagination always wins.
What this means is - when you decide with your will to change or create difference in your life; if your imagination, your unconscious agendas and desires, imagines otherwise, then your next version of the future is planned accordingly.
The best of intentions backed by will power cannot bring about significant change should you succeed, it takes consistent and concerted effort to create life changes over a stretch of time.
For some it is only with a second religion, third marriage or fourth career that real changes actually happen. The solution is – to combine your will power with your imagination . Read more »

Get Smarter!
Sport commercials show stars in a way that entertains and excites us, then flash up their logo or product at a significant moment.
In this way a link between good feelings about the sporting heroes and the company are formed in your mind.

The commercial is then repeated many times in short succession sand placed in a formidable position like a sport-oriented movie

to strengthen the neural pathways in the brain associating good feelings with the company.

this feeling is then strengthened through repetition.

Later when fans see the brand they get a subtly good feeling without realising why,

Similarly politicians align themselves with positive associations

They associate power and success through proximity to world leaders, rock-stars and heroic sports figures,

They associate humanitarian values by visiting hospitals and the homeless
and go out on the street to meet people to associate the values of simplicity and being down-to-earth
The Nazis used association to incite hatred of Jewish people in Germany by placing images of rats next to Jewish people in their propaganda films.

Remembering once again that information beamed at the unconscious doesn’t need to be true, only plausible
Your brain is a mass of millions of neural pathways. Each idea & memory moves along its own path.  Read more »

Get Smarter!

Advertising for the Inner TV, run your own guerilla campaign

According to Guy Flaxton, from the University of Bristol, the way we think as a race does not give any credibility to the subliminal and unconscious mind. We do not engage with our minds at large and as a race the result is we are becoming dumber.

In times past we had rituals, herbs, and tribal means to access the other than conscious mind.

Today sadly advertisements are one of the only mechanisms that formally access and bridge your conscious mind to the subliminal mind; and by their continuous exposure, commercials form new neural pathways to your brain.

today we’ll be talking about advertising and how it affects your subconscious and unconscious mind and how to form an ad campaign for your inner TV

Much of what you learned at school has dropped into the precipice of your unconscious of our unconscious mind, where it remains  as an active although unconscious emoting symbolic and dreaming force. However although this is the case it does not mean that it unaccessible by normal conscious means

As we have mentioned in previous podcasts, normal everyday consciousness is merely a skin veiling an entire spectrum of available levels of awareness, intelligence and experience. Read more »

Mind Tools Blog is based on the Mindlab Training Series, a fusion of our previous experiences with the mind using the tools of meditation, self-hypnosis and creative visualization over a thirty-year period and our present focus on emerging mind technologies such as neurofeedback and brain games.

Even though we are born with a trillions of neuronal connections we’re not conditioned to manage our own minds to the point where most of us allow our minds to just run on as there were no inhabitant

Few of us ever venture beyond the small cupboard of our repetitive mental tapes limiting mental processes and personal identity.

There has been much research into stress and the mind, but little research addressing the confining, repetitive nature of our mental processes.

“You’ve compounded and reinforced your brand of reality throughout your life and in a sense are now held captive by the thoughts that advertise it”. Read more »